Other than the use of candy, the two games are fairly different. While Candy Crush Saga is a social match-three puzzler, All Candy Casino Slots is a virtual slot machine. “I find it hard to believe that the word ‘Candy’ would cause any confusion to their massively popular global game.” “I think it’s pretty ridiculous to take over the use of a common word like ‘Candy,'” Hsu told GamesBeat. We believe this App name was a a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings.” “The particular app in this instance is called ‘Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land,’ but its icon in the App Store just says ‘Candy Slots’ - focusing heavily on our trademark,” a King spokesperson told GamesBeat. “As well as infringing our and other developer’s IP, use of keywords like this as an App name is also a clear breach of Apple’s terms of use. It is called All Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land. Hsu’s slots game might also be drawing attention because the full name of the app reads like a list of keywords. When we reached out to King, the company said it doesn’t plan to go after companies that use “Candy” legitimately, but it believes Hsu’s game does infringe. Please remove this app as soon as possible.” “The prominent use of our mark by infringes our rights and is likely to lead to consumer confusion and damage to our brand. “We are the owners of ‘Candy’ in the E.U., U.S., and elsewhere,” reads King’s App Store notice. He showed GamesBeat a copy of the complaint. One developer claims that King is already going after games with “Candy” in the title.Īll Candy Casino Slots developer Benjamin Hsu says that King filed an App Store notice with Apple about his game that asked him to remove the slots title from the iOS store. King now has legal grounds to go after many of these copycats.
Most of them are puzzle games similar to Candy Crush Saga. A search for “candy” on Google’s Play app market turns up scores of games that use the term in their titles. The Google Play market and iOS App Store are both filled with games that latch onto the success of other, more popular titles. Competing developers could attempt to fight the infringement claims, but King now has the trademark on its side to protect its social puzzle game that has players matching up three or more pieces of candy to eliminate them from a play field.
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